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Cue wins Best Phygital Initiative at the Online Retail Industry Awards!

At Cue, we’ve always been driven to provide the best experience for our customers, whether that be in-store or virtually. The hard work of our Head Office and retail team hasn’t gone unnoticed!


Cue has taken home the win for ‘Best Phygital Initiative’ at the 2021 Australia Post Online Retail Industry Awards (ORIAS)! Whilst the annual award ceremony was unfortunately postponed due to the pandemic, the celebrations went ahead with an online award announcement presented on Monday 4 April 2022.


Addressing the consumer demand of merging online and offline, the award for ‘Best Phygital Initative’ celebrates fantastic examples of technologies and innovations that have successfully blended the physical and digital worlds to add value for the customer and serve a great business need!


Cue has always been a proud leader in omnichannel retail – from virtual styling appointments to omnichannel wish lists and our newest industry-first introduction of 1 hour delivery with Uber! We believe in creating seamless experiences for our customers, whether they are online or in-store.


Congratulations to all the finalists and winners!

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