News
Cue Summer.21 has arrived!
The Summer.21 collection, which was first previewed at the Future of Fashion Runway at Afterpay Australian Fashion Week, is now available online and in select stores, not impacted by lockdowns.
Summer.21 is an optimistic reinvention of Cue design signatures, an evident shift in the way we approach and apply the modern elements we are known for. The collection focuses on the art of tailoring with the construction of strong sculptured shapes and a play on proportions.
Styles will be released in a series of drops across September and October.
The pandemic challenged us to find innovative ways to showcase our new collection, whilst adhering to physical distancing guidelines. The campaign fuses our renowned craftsmanship with the modernity of industry-leading CGI technology.
Australian model Madison Fanshawe stands strong in a futuristic environment wearing new season pieces. Every element of the architectural setting, from the curved walls to the reflections of light, are digitally rendered.
To bring the campaign to life in a unique CGI world, we turned to the best in the industry, Melbourne artists Justin Ridler and Sarah Woodall. We previously collaborated with the duo for our Winter.21 campaign. Together we pushed boundaries and fused fashion with tech to create our most dynamic campaign to date!
