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Cue W.21 has arrived!
The new winter collection is all about building a wardrobe that masters dressing for virtual audiences one minute and taking to the city streets the next. 2020 showed us that our lifestyles are more fluid than ever, and a versatile wardrobe is a must! This collection features styles fit for every occasion, to buy now and wear forever.
We had the privilege of working with Melbourne artist, Justin Ridler, who is highly regarded for his integration of digital technology and photography, to bring our W.21 campaign to life. Ridler’s expertise is merging traditional photography with cutting edge animation and motion capturing technologies.
Over 120 cameras were used to capture each W.21 style from every angle. The images were then pieced together to create a 360° perspective. For the final bit of magic, the images were rendered into various virtual environments to create our most dynamic campaign yet.
Among many personal and commercial partnerships, Ridler’s most recent work ‘LAB’ will be featured by the National Gallery of Victoria for Melbourne Design Week 2021.
The campaign was shot on Cue favourite and Australian model, Emma Kate Boyd.
This is the winter collection you won’t want to miss.
