As part of our journey toward a better fashion future we’re excited to announce the launch of our new sustainability range Cue Cares.

We know that the way we create and produce our garments is important to our customers. Since 1968 we have been renowned for designing quality styles that stand the test of time. We also know that the fabrics we use are equally as important. As many of our customers know, every Cue style begins with the fabric, so what better place to start our sustainability journey!

Cue Cares is a dedicated range of styles made from certified sustainable fabrics that have been produced in line with global sustainability standards. These standards include attributes such as traceable yarn where the origin of the fibre is tracked to environmentally and/or socially conscious farms and spinners, as well as the use of recycled materials, less chemical output and reduced water usage.

It is our hope that this range will contribute to decreasing the environmental and social impact of fashion on the world. We are not perfect, and we know that significant change doesn’t happen overnight, however we are working hard at Cue HQ to improve our processes to make way for a better fashion future.

Cue Cares styles can be identified in-store by their swing tag, or in their product descriptions online. We’re proud to see these styles become a regular inclusion in the wider Cue range.

Read more about Cue Cares here.