Cue Cares

A step towards a more sustainable fashion future.

We know that the way we create and produce our garments is important to you. Since 1968 we have been renowned for designing quality styles that stand the test of time. We also know that the fabrics we use are equally as important.

Cue Cares is a dedicated range of styles made from certified sustainable fabrics. This range is our contribution to decreasing the environmental and social impact of fashion on the world. We are not perfect, and we know that significant change doesn’t happen overnight, however we are working hard at Cue HQ to improve our processes to make way for a better fashion future.

So, what exactly is a certified sustainable fabric? It is a fabric which is produced in line with global sustainable standards. These standards include attributes such as traceable yarn, where the origin of the fibre is tracked to environmental and/or socially conscious farms and spinners, as well as the use of recycled materials, less chemical output, and reduced water usage.

Scroll down for more information on the types of sustainable fabrics available at Cue this season.

You might spot some styles which are made from natural fibres that aren’t included in our Cue Cares range. If a fabric doesn’t have the highest level of certification, then they don’t make the cut for Cue Cares! We are continuing to work with our fabric mills and yarn suppliers each season to increase the amount of certified sustainable fibres within our collections.

This is our journey toward a better fashion future for Cue, and for you.

Welcome to Cue Cares.
Watch this space, there’s plenty more to come!

You will see one or more of the below sustainability attributes on our care labels in-store and online descriptions:
 

POLYESTER


Polyester is a popular synthetic fibre because it resists wrinkling and shrinking, and maintains its shape well.

Both natural and synthetic fibres have an environmental and social footprint. We are working to minimise our impact by investing in new and innovative sources, including the introduction of recycled polyester. You will find recycled polyester used in an increasing number of styles in our Cue Cares range.  

Our mills have provided certification for our recycled polyester through one of the creditable agencies listed below:

  • Waste2Wear®, who collect and recycle almost everything from ocean plastics to old fridges!
    Find out more about Waste2Wear®
     
  • ACEPORA®-ECO, whose yarns are spun from post-consumer waste including polyethylene terephthalate (PET) water bottles.
    Find out more about ACEPORA®-ECO
     
  • REPREVE® who use discarded plastic bottles to make new yarn – check out their website to watch the tracker grow every second for the number of plastic bottles they have recycled!
    Find out more about REPREVE®

Many of our blended polyesters are also certified recycled by the Global Recycle Standard (GRS). The GRS is a voluntary product standard for tracking and verifying the content of recycled materials in a final product. 

Find out more about the Global Recycle Standard.

 

WOOL


Wool is a type of fibre derived from animal hairs, primarily sheep. Wool has balanced thermal insulation properties - meaning it is warmer in winter and cool in the summer. Additional benefits of wool include its durability and its versatility, as it can be woven into both heavy, coarse fabrics and lightweight, soft fabrics.

We’re excited to include wool from our Italian supplier Manteco in our Cue Cares collection due to their innovative work. They are leading the fashion industry with new ways of recycling wool.  Through mechanical processes and without the use of any chemicals, Manteco extract the fibre from old garments and re-spin it into new yarn. Recycled wool also supports the circular economy through the reduction of water, energy and carbon dioxide (CO2) emissions.

Their innovative approach to sustainability saw them take home the Italian Radical Green Award in 2018 and they have continued to push the boundaries for modern textile recycling ever since. Our Manteco wool coating is also Global Recycle Standard (GRS) certified.

Find out more about Manteco
Find out more about GRS certification

Our Winter 2021 wool suiting also holds the STANDARD 100 by International Association for Research and Testing in the Field of Textile and Leather Ecology (OEKO-TEX®) certification, which means the fabric has been tested for the use of harmful substances and chemicals.

Find out more about STANDARD 100 by OEKO-TEX®

 

VISCOSE


Viscose is a natural fibre made from wood pulp. Viscose fabric is soft and breathable.

You will spot lots of styles made from this fabric in the Cue Cares range. Many of our fabrics containing viscose are produced with LENZING™ ECOVERO™ certification, which ensures that the production process uses sustainable wood and 50% fewer emissions and water compared to generic viscose.

Find out more about LENZING™ ECOVERO™

 

COTTON


Cotton is a natural fibre that grows on a plant. Cotton fabrics are breathable and durable.

We are excited to be transitioning our cotton fabrics to organic cotton. In order to sustainably make this change, we are continuing to work with our suppliers to utilise cotton yarn that has already been farmed, ginned and spun. This means that the pre-existing yarn is not destroyed or wasted in the process of transitioning to organic yarn.

Organic cotton used in our Winter 2021 styles is Organic Content Standard (OCS) 100% certified which ensures the cotton is made up of 95-100% organic material and free from chemical fertilizers, pesticides or other artificial chemicals.

Find out more about OCS 100 certification

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